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Higher Or Lower
Higher Or Lower , most famous for Littlewoods Football Pools, has drawn upon over 80 years of
experience to develop a portfolio of brands that are focused upon both entertainment-
led gaming, online sports betting and Higher Or Lower .
There Higher Or Lower products are entertainment-led and include Littlewoods Football Pools,
Littlewoods Lotto instant win products, Littlewoods on-line Casino and Poker,
and television-based gaming. Whilst there Higher Or Lower offer comprises of our
Littlewoods betting business.
Higher Or Lower provides betting and gaming opportunities to over one million customers, and
they are developing the business through the utilisation of new channels of
distribution to bring more games to more players in the home.
There regulatory experience coupled with the solid reputation of the Higher Or Lower brand,
positions Higher Or Lower as the first choice gaming partner for major corporate companies and
chains.
Higher Or Lower is owned by Sportech PLC, which has a full listing on the London Stock
Exchange and recorded a turnover of hundreds of million pounds (£) for the year
ended 31st December.
Opening Your Account for Higher Or Lower
The Higher Or Lower internet site accepts entries (ie any gaming transactions) from customers
using VISA/Mastercard credit cards and Switch, Delta, Electron and Solo debit cards.
Simply complete the Higher Or Lower account registration form with your chosen username and
PIN and selected personal questions. You will receive an email confirming your
Higher Or Lower registration. Then enter your credit/debit card details and deposit money
and you are all ready to play.
The card details will be linked to your Higher Or Lower account details that you have registered.
The Higher Or Lower internet site operates in secure mode using Thawte 128bit encryption
certification, so any personal and financial details you submit are encrypted
during transmission.
NOTE: Interest will not be payable on monies held in Higher Or Lower customer accounts,
which are deemed to be advance payments for intended Higher Or Lower bets.
It is your responsibility to ensure that your personal details are kept up to
date, especially your email address.
Your username and PIN, and personal question details are issued for your
personal use and should be kept private at all times. Higher Or Lower account holders
are responsible for all Higher Or Lower bets accepted on their account where the correct
username, PIN and personal question details have been entered by the person
placing the Higher Or Lower bet. Bets should only be placed by the account holder.
It is the responsibility of individual customers to ensure that they comply
with their own local, national or state laws with regard to Higher Or Lower betting
before opening an Higher Or Lower account or placing a bet.
Higher Or Lower bets must not be placed where this would contravene a customer's local,
national or state laws and any Higher Or Lower bet so placed is liable to be declared void,
in which event no winnings will be paid on that Higher Or Lower bet.
Bets will not be accepted from any person resident in the USA.
Higher Or Lower Acceptance and Validation of an Entry
In order for a bet placed through the Higher Or Lower to be valid you must receive
confirmation from them that the Higher Or Lower bet has been received. The bet will
have been deemed confirmed when it registers on your account details page,
accessed via the "My Account" button at the top of the screen.
Once it has been confirmed, you cannot cancel a Higher Or Lower bet.
Please check your Higher Or Lower bet details carefully before submitting your bet to them.
You may receive a message other than a confirmation message stating that the
Higher Or Lower bet has not been accepted.
Monies will be deducted from your Higher Or Lower account at the time of placing your
entry, no matter when the result is determined.
Higher Or Lower Payment of Winnings
Returns due on entries placed on your Higher Or Lower account will be added to your current
deposit balance once the entry has been settled. You will be contacted by
email for Higher Or Lower winnings over the maximum withdrawal limit inviting your
instructions regarding method of payment.
The balance will remain in your Higher Or Lower account unless you submit an on-line request
(details of the withdraw option can be found via the "My Account" button
at the top of the screen) for the outstanding balance to be sent back to your
bank or credit card account.
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