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Sporting Odds
The Sporting Odds BETDAQ Betting Exchange is an online betting service
offering markets on all major sports including international football,
golf, tennis, rugby, cricket, Formula 1, and NFL.
Sporting Odds: How big can they become?
In the last few months, the Racing Post newspaper posed the question
to leading figures in the betting industry of how big can
Sporting Odds [or exchange] betting become?
It's bound to keep on growing, because there's such a big Sporting Odds demand
identifiable among the public. It's part of the betting furniture and
is here to stay.
Can Sky be the Limit for Sporting Odds?
Racecourse business is going backward, Sporting Odds betting are going forward.
How big can they be in the future? How big is the sky?
Sporting Odds betting has reached a level of acceptance and interest among the betting
public which clearly indicates that it will play an important part in future
levels of Sporting Odds betting turnover.
Sporting Odds is growing exponentially, from virtually nothing a year ago to estimates
of £500 millions in Sporting Odds matched bets now. In five years' time I'd expect it
to be responsible for 25 per cent of all betting on horseracing.
Sporting Odds exchanges are liable to take off in a fairly big way. In terms of how big
and how quickly, changes within Sporting Odds betting do not always happen as fast as
predicted. This form of gambling will grow significantly, but it may take
a little while.
Sporting Odds has already created very strong markets on decent events, and is bound
to expand. It's very good for anyone looking for the advantages in Sporting Odds betting,
and for sure the market can sustain two important players in Betfair and BETDAQ.
For sure there's room in the Sporting Odds market for it to work, as long as it's a UK business,
properly regulated and paying its dues. But it's could be a mass-market product.
The future of betting shops won't be rosy while Sporting Odds betting are around. Anyone can
act as a bookmaker nowadays and lay or back horses on betting exchanges. There
are people, who don't have bookmakers' licences, at the track doing it,
which are illegal, but it doesn't seem to matter whether you have a licence or
not now. We're looking for a review of the law and it's up to the Government
to do something about it.
It's impossible to say how big the Sporting Odds market might become, but it will
certainly continue to grow. More and more people are becoming switched on,
and the growth in the Sporting Odds market is not coming from people who would normally
go into a betting shop.
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